October 17th – The “2025 Fourth Home Furnishing Consumer Word-of-Mouth Awards,” hosted by Zhongju Culture and co-organized by leading industry media including Sina Home Furnishing, Zhongju Vision, Caiyan Media, JIAYE Media, and Zhongju Design, were officially announced. This year’s awards, guided by the principle of “Promoting High-Quality Development in the Home Furnishing Industry and Solidly Advancing the Construction of Quality Brands,” focused on six core dimensions: “Assured Delivery,” “Environmental & Healthy,” “Sales Leadership,” “Safety & Durability,” “Quality Benchmark,” and “Design Leadership.” These dimensions comprehensively cover the core demands of contemporary home furnishing consumers. The selection process maintained an open, fair, and objective attitude, identifying high-quality brands dedicated to the long-term, high-quality development of the home furnishing sector.
In this selection, SSWW stood out among hundreds of home furnishing brands, earning high recognition from both consumers and the industry for its superior product quality and excellent consumer reputation. Consequently, SSWW was honored with the title of “2025 Home Furnishing Consumer Trusted Environmental & Healthy Brand.”
It is reported that SSWW, founded in 1994, has been deeply rooted in the industry for 31 years and is a leading brand in China’s sanitaryware industry. Specializing and focusing on the R&D, production, sales, and service of complete bathroom products, SSWW consistently bases its development on technology and innovation. Its product portfolio has expanded from individual items like smart toilets, hardware & showers, vanity units, bathtubs, and shower enclosures to complete bathroom customization. Evolving from single categories to full bathroom solutions, and from traditional manufacturing to smart creation, every breakthrough by SSWW has set trends for industry transformation, continuously creating healthy and comfortable bathroom experiences for households worldwide.
In China, SSWW has established a professional sales and service network with over 1,800 sales outlets. In terms of intellectual property, SSWW holds an impressive 788 national patents. The brand has also won the trust of global users, exporting its products to 107 countries and regions. SSWW products are featured in numerous internationally renowned landmark projects. The company has built a 500-mu (approximately 82-acre) smart manufacturing facility, equipped with industry-leading fully automated tunnel kiln production lines and digitally managed automated production lines, enhancing both manufacturing efficiency and product quality.
Looking ahead, SSWW has set ambitious goals for “Globalized Product R&D, Globalized Marketing Strategy, and Globalized Brand Communication.” It aims to continuously lead the transformation and upgrading of China’s sanitaryware industry, striving to establish SSWW as a global professional brand offering high-end complete bathroom solutions.
Currently, China’s home furnishing industry is at a critical juncture of transformation and upgrading. On one hand, consumers are shifting their focus from merely product price and function to increasingly valuing quality, health, environmental friendliness, and service experience. “Word-of-mouth” has become an indispensable reference in purchasing decisions. On the other hand, with the “14th Five-Year Plan” outlining clear requirements for the high-quality development of the home industry, national-level policies such as “Green Home Furnishing,” “Standardization of Smart Home,” and “Age-Friendly Adaptations for Home Products” are being continuously introduced. These policies explicitly call for “enhancing consumer experience” and “strengthening corporate service quality,” guiding the industry towards a more standardized, transparent, and sustainable development path.
Undoubtedly, whether driven by market demand or national policy guidance, “word-of-mouth” is becoming a vital link connecting policy direction, corporate practices, and consumer expectations. This year’s Word-of-Mouth Awards are not merely a selection process; they aim to build an industry evaluation ecosystem based on authentic user feedback. By consolidating genuine consumer insights, the awards encourage companies to transition from a “sales-oriented” approach to a “reputation-oriented” one, thereby achieving a genuine quality revolution.
It is expected that SSWW will continue to uphold its original aspirations, adhere to product essence, value long-term worth, and consistently reward the market with excellent products, living up to the trust consumers place in the brand.
Post time: Oct-20-2025
