The SSWW Bathroom 2026 Brand Marketing Summit, under the theme “Embarking on a New Journey, Winning and Prospering Together,” was successfully concluded in Foshan on January 15th. SSWW Chairman Huo Chengji, alongside the company’s leadership team, gathered with distributors from across the nation to map out new developmental pathways and jointly open a new chapter of mutual success.
During the opening address, Chairman Huo Chengji emphasized the need for differentiated strategies in various market environments. He noted that periods of market growth demand vision and expansion, while stable phases require resilience and perseverance. In times of contraction, agility and proactive competition are key. For 2026, he stressed that navigating industry cycles successfully hinges on “decisive execution”—acting swiftly, accurately, firmly, and steadily to meet market challenges head-on.
The summit highlighted SSWW’s strategic focus on innovation and empowerment. Vice President Huo Zhaohong unveiled a comprehensive new product series, explaining how SSWW is optimizing its product portfolio to enhance value. By expanding product categories and improving delivery efficiency, the company strengthens its competitive edge and builds a dual-drive model integrating “Product + Service.” This approach aims to provide high-value solutions for retail channels and solidify advantages in existing markets.
Mr. Li, General Manager of the SSWW Whole-Home Customization Division, shared that SSWW’s tailored solutions have already seen successful implementations overseas. By addressing diverse user needs through integrated “Space Design + Product Curation + Service Implementation” packages, SSWW delivers a seamless one-stop service experience.
Branding initiatives were also a core focus. Mr. Lin, Brand Director, outlined plans for 2026 to elevate the brand image, optimize retail spaces, amplify core strengths, and develop a distinctive brand IP around “Hydro-Tech Innovation.” These efforts are designed to empower dealers in enhancing experiential retail and consistently raising the brand’s market position.
On the retail front, Mr. Liu, General Manager of the Retail Division, announced a strategy centered on quality improvement and volume growth. This includes increasing store productivity, innovating marketing promotions, and leveraging online channels for customer engagement. Domestically, SSWW will utilize new retail models, TikTok-driven traffic, and designer alliances to reach customers and drive sales growth.
For project and trade channels, Mr. Kong, Engineering Channel Manager, discussed upgrading products to better match market demands and refining the channel-specific product system. He expressed SSWW’s proactive stance in exploring cooperation opportunities to advance project execution and expand business scopes. Similarly, Mr. Niu, Home Decoration Channel Manager, emphasized deepening engagement in the home decoration market by refining service systems to boost client satisfaction and performance. Focusing on landmark and premium projects will be key to expanding market share and achieving mutual success.
The summit also featured valuable practical insights from distinguished dealers. A distributor from Shijiazhuang, Hebei, presented on “Precision Business Management,” while a partner from Hefei, Anhui, explored “Channel Upgrade and Value Reconstruction: Pathways for SSWW Dealers to Break Through.” Another from Puning, Guangdong, analyzed “Strategies for High-Value Orders in SSWW Whole-Bathroom Customization.” Their real-world experiences provided attendees with replicable models for success.
An inspiring awards ceremony recognized the outstanding performers of 2025. SSWW extended its warmest congratulations to the dedicated distributors whose efforts have significantly contributed to the brand’s growth. Each trophy not only honored their hard work and excellence but also served as motivation to collectively achieve new heights.
The event culminated in a gala dinner, where the Chairman and the executive team proposed a toast, extending their best wishes to all distributors and guests. Live performances, interactive games, and a prize draw energized the evening, reflecting the brand’s vitality and strong community spirit.
Looking ahead to 2026, SSWW Bathroom, guided by the spirit of “Embarking on a New Journey, Winning and Prospering Together,” will continue to innovate in products and services, deepen channel partnerships, and strengthen brand influence. United in purpose, the entire SSWW team is committed to providing consumers with superior bathroom solutions and driving the brand toward greater achievements.
Post time: Jan-23-2026
