The 2025 4th Home Furnishing Consumer Word-of-Mouth Awards, organized by Zhongju Culture and co-hosted by leading industry media including Sina Home Furnishing, Zhongju Vision, Caiyan Media, Jiaye Media, and Zhongju Design, have officially announced their winners. Guided by the principle of “promoting high-quality development in the home furnishing industry and steadily advancing the building of superior brands,” this year’s awards focused on six core dimensions: “Assured Delivery,” “Eco-Health,” “Sales Leadership,” “Safety & Durability,” “Quality Benchmark,” and “Design Leadership.” These categories comprehensively address the key demands of today’s home consumers, aiming to identify—through an open, fair, and objective process—brands that are deeply committed to long-term, high-quality development in the sector.
In this prestigious selection, SSWW was honored with the title of “2025 Trusted Eco-Healthy Brand in Home Furnishing,” recognized for its superior product quality and strong consumer reputation. This accolade reflects high approval from both customers and the industry, distinguishing SSWW among hundreds of competing home furnishing brands.
Founded in 1994, SSWW has now been a dedicated player in the industry for 31 years and stands as a leading brand in China’s bathroom sector. Specializing in the R&D, production, sales, and service of complete bathroom solutions, SSWW has always been driven by technology and innovation. Its product portfolio has expanded from individual items like smart toilets, faucets and showers, vanity cabinets, bathtubs, and shower enclosures to full customized bathroom packages. Each strategic shift—from single categories to whole-bathroom customization, and from traditional manufacturing to smart creation—has positioned SSWW at the forefront of industry transformation, continuously enhancing health and comfort in bathroom experiences for households worldwide.
In China, SSWW boasts an extensive network of over 1,800 sales outlets, supported by a professional sales and service system. The company holds 788 national patents and has earned the trust of a global customer base, exporting products to 107 countries and regions. Its products are also specified in numerous internationally renowned landmark projects. SSWW operates a 500-mu (approximately 82-acre) smart manufacturing facility equipped with industry-leading fully automated tunnel kiln production lines and digitalized automated management systems, significantly enhancing both manufacturing efficiency and product quality. 
Looking ahead, SSWW has set ambitious goals for “globalized product R&D, globalized marketing strategy, and globalized brand communication.” It aims to persistently lead the transformation and upgrade of China’s bathroom industry and strives to establish itself as a global professional brand providing high-end integrated bathroom solutions.
At present, China’s home furnishing industry is at a critical juncture of transformation. On one hand, consumers are shifting their focus from merely product price and function to placing greater emphasis on quality, health, environmental sustainability, and service experience—making “word-of-mouth” an essential factor in purchasing decisions. On the other hand, aligned with the “14th Five-Year Plan,” which outlines clear requirements for high-quality development in the home furnishing sector, national policies continue to promote “green home furnishing,” “smart home standardization,” and “age-friendly home product adaptations.” These guidelines explicitly call for “enhancing consumer experience” and “strengthening corporate service quality,” steering the industry toward more standardized, transparent, and sustainable development.
Undoubtedly, whether driven by market demand or national policy direction, “word-of-mouth” has become a vital link connecting policy guidance, corporate practice, and consumer expectations. More than just an awards program, this Word-of-Mouth Awards aims to build an industry evaluation ecosystem grounded in authentic user feedback. By consolidating genuine insights from the consumer end, it encourages enterprises to transition from a “sales-oriented” approach to a “reputation-oriented” mindset, thereby fostering a genuine revolution in quality.
SSWW is expected to stay true to its original aspirations, uphold product integrity, prioritize long-term value, and continue delivering excellent products to the market—living up to the trust placed in it by consumers worldwide.
Post time: Jan-29-2026
