The 24th China (Foshan) Private Ceramics & Sanitary Ware Entrepreneurs Annual Conference was successfully held in Foshan on December 18, 2025. Under the theme “Cross-Border Integration: Exploring New Directions for the Future of the Ceramics and Sanitary Ware Industry,” the event brought together key players to discuss innovation and global expansion. SSWW stood out once again for its remarkable brand strength, earning the distinction of “2025 Top 10 Bathroom Brand Enterprise.”
Organized by the Foshan General Chamber of Commerce and planned by the Building Materials World Media Platform, the annual conference has long been a guiding force for the sustainable growth of the industry. This year’s gathering delved into emerging trends within the building ceramics and sanitary ware sector, with a sharp focus on how companies can drive innovation, overcome challenges, and expand internationally. It served not only as a platform for dialogue and collaboration but also as a compass for the industry’s future development.
The conference opened with addresses from Mr. Luo Qing, Vice President of the China Building Materials Circulation Association and Committee Member of the Foshan Federation of Industry and Commerce; Mr. Li Zuoqi, Executive Vice President of the China Building Materials Circulation Association; and Mr. Liu Wengui, Executive President and Secretary-General of the Foshan Bathroom & Sanitary Ware Industry Association. They highlighted that in today’s climate of economic diversification and globalization, the ceramics and sanitary ware industry faces both unprecedented challenges and opportunities. Cross-border integration has become a vital pathway to drive transformation, upgrade the sector, and explore new market potentials. The leaders encouraged enterprises to actively embrace change, pursue technological and business model innovation, and achieve high-quality development.
As a leading brand in the field, SSWW was invited to participate in the conference and was honored once again with the “2025 Top 10 Bathroom Brand Enterprise” award, in recognition of its outstanding brand influence, technological innovation, and market contribution. This accolade not only affirms SSWW’s achievements over the past year but also sets high expectations for its future growth.
Since its establishment, SSWW has remained committed to innovation-driven development and quality-centered manufacturing, continuously meeting consumers’ demands for healthy and comfortable living environments. In response to evolving market dynamics, SSWW has actively embraced the new development landscape by introducing the innovative concept of “Hydro-Wash Technology, Wellness Living.” Through increased investment in R&D, the company has launched a series of smart, user-friendly, and health-oriented bathroom products. These include models such as the X600 Kunlun Series Smart Toilet, the L4Pro Minimalist Master Series Shower Enclosure, and the Xianyu Series Skin-Care Shower System. Combining sleek, modern design with breakthrough functionality, these products seamlessly integrate intelligent and humanized features with practical performance, delivering an unparalleled comfort experience for users.
As one of the award-winning brands, SSWW will take this recognition as motivation to continue developing innovative and competitive products that meet diverse market needs. The company is dedicated to promoting the sustained and healthy growth of the industry and contributing to the global presence of Chinese ceramics and sanitary ware brands.
Post time: Dec-23-2025



