On March 20, 2026, the First Council Meeting and Transition Preparation Meeting of the Foshan Sanitary Ware Industry Association was successfully held. After unanimous nomination by all council members, Mr. Huo Chengji, Chairman of SSWW, was officially elected President of the Third Council of the Foshan Sanitary Ware Industry Association.
As one of the most influential industry organizations in China’s sanitary ware sector, the Foshan Sanitary Ware Industry Association brings together leading manufacturers, supply chain enterprises, and R&D institutions in the Foshan region. It serves as a vital platform for promoting industry standards, technological upgrading, and brand globalization. Mr. Huo’s election reflects not only his nearly three decades of dedication to the industry but also the association’s recognition of SSWW’s comprehensive strength in corporate operations, product innovation, and international market expansion.
Mr. Huo Chengji’s appointment as President is attributed to three key factors:
1. Deep Industry Experience and Commitment
Having founded SSWW in 1994, Mr. Huo has been deeply involved in the evolution of China’s sanitary ware industry, witnessing its transformation from manufacturing-driven to innovation-led, and from domestic focus to global presence. His profound understanding of industrial coordination, technology trends, and market dynamics has earned him extensive influence and credibility within the sector.
2. Outstanding Business Leadership and Brand Strength
Under Mr. Huo’s leadership, SSWW has grown into a comprehensive enterprise covering intelligent toilets, bathroom vanities, whole-house customization, faucets and showers, bathtubs, and total sanitary ware solutions. With exports to over 110 countries and regions, SSWW has established strong B-side capabilities in international projects, hospitality, and high-end residential sectors, demonstrating exceptional manufacturing capacity and global brand competitiveness.
3. Strong Commitment to Industry Advancement
Mr. Huo has long been actively involved in setting industry standards, promoting green manufacturing, and enhancing regional brand development. He consistently advocates the principles of “inheriting original aspirations, pursuing innovation, service-oriented approach, and win-win cooperation.” His new role marks an expansion from corporate leadership to broader industry stewardship, aiming to unite the Foshan sanitary ware cluster and enhance its overall resilience and global influence.
Under Mr. Huo’s leadership, the association will focus on the following strategic advantages:
- Strengthening Industrial Collaboration: Promoting deeper cooperation among member companies in technology R&D, supply chain integration, and digital manufacturing to build a more resilient industry ecosystem.
- Accelerating Global Brand Expansion: Leveraging the collective strength of the Foshan sanitary ware cluster through international exhibitions, overseas delegations, and cross-border resource matching to help more enterprises enter global markets.
- Leading Standards and Innovation: Advancing group standards and industry regulations in areas such as smart sanitary ware, green and low-carbon solutions, and age-friendly design, enhancing the technological influence of Chinese sanitary ware globally.
- Empowering B-Side Channel Development: Enhancing resource sharing in project sales, hospitality, and commercial real estate to strengthen member enterprises’ competitiveness in global professional procurement systems.
Since its founding in 1994, SSWW has been dedicated to driving innovation and development in China’s sanitary ware industry. Its product portfolio includes intelligent toilets, whole-house customization, shower enclosures, bathtubs, basins, faucets, and shower systems. With a business presence in over 110 countries and regions, SSWW has served tens of thousands of projects worldwide, earning extensive trust in the international B-side market.
A new journey begins with full momentum. Taking this election as a new starting point, SSWW will continue to work closely with industry partners, leveraging the dual advantages of industry leadership and platform synergy to enhance the global competitiveness of China’s sanitary ware industry and jointly advance toward a future of high-quality development.
Post time: Mar-25-2026
